LibGuides: SCHOOL OF BUSINESS & MANAGEMENT: E-Marketing

BOOKS

International E-marketing by Sandeep Krishnamurthy; Nitish Singh
Call Number: 658 KRI
ISBN: 9781845448486
Publication Date: 2005-11-11
E-Marketing by Cor Molenaar Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn't mean, however, that 'old' marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
Call Number: 658.87 MOL
ISBN: 9780415677271
Publication Date: 2011-12-08
Marketing the E-Business by Lisa Harris; Charles Dennis Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
Call Number: 658.87 HAR
ISBN: 9780415256001
Publication Date: 2002-11-15
Business Intelligence and E-marketing Workshop, IBM Warwick 2001 by Merlin Stone; Julie Abbott Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
Call Number: 658.4 STO
ISBN: 9781845447199
Publication Date: 2002-09-20
Electronic Marketing in 21st Century by D. Gopalakrishna
ISBN: 9789350432518
Publication Date: 2010-01-01

JOURNAL ARTICLES

Internet of Things-assisted E-marketing and distribution framework
Internet of Things (IoT) provides major advantages as it allows for more creativity and competitiveness for E-marketing and distribution. The IoT technologies in digital marketing have virtually no detailed and interconnected view detecting the growth in E-marketing. Many marketing platforms have recognized the drawback to establishing distribution deals with marketing companies.
E-Marketing of Coffee Products
The purpose of this study is to share coffee products with all coffee enthusiasts and benefit coffee farmers from the benefits they get because there will be many coffee products purchased by the company. The research method used was the descriptive method which will analyze the development of coffee products marketed to all coffee enthusiasts. From the results of the study is to find out many or less fans of coffee after online marketing. Discussion sentences are obtained from the results of research on how many coffee products are ordered or sold after online marketing.
Augmented Reality Implementation in Watch Catalog as e-Marketing Based on Mobile Aplication
Augmented Reality is one of important methods to provide user with a better interactive user interface. In this research, Augmented Reality in Mobile Application will be applied to provide user with useful information related with Watch Catalogue. This research will be focused on design and implementation an application using Augmented Reality. The process model used in this research is Extreme Programming. Extreme Programming have a several steps which are planning, design, coding, and testing. The result of this research is Augmented Reality application based on Android
E-Marketing in Nigeria: Benefits, Challenges and Strategies
E-marketing is a marketing philosophy that has transformed the practice of marketing from traditional means to online platforms. It has changed the way and manner firms relate with their customers. Globally, there are variations in the practice and growth of e-marketing. As such, the paper discussed the benefits and challenges of e-marketing in Nigeria. It also examined strategies that can be adopted to enhance e-marketing by reviewing some models with the aim of drawing inferences and a direction for the growth and development of e-marketing in Nigeria. Content analysis was applied by reviewing literature on e-marketing.
Internet of Things-assisted E-marketing and distribution framework
Internet of Things (IoT) provides major advantages as it allows for more creativity and competitiveness for E-marketing and distribution. The IoT technologies in digital marketing have virtually no detailed and interconnected view detecting the growth in E-marketing. Many marketing platforms have recognized the drawback to establishing distribution deals with marketing companies. Therefore in this paper, the Internet of things-assisted E-marketing and distribution framework (IoT-EDF) has been proposed to improve the marketing strategies in the different phases of the distribution, procurement, and promotion process E-marketing. IoT-EDF is implemented for customer retention actions and focuses on data that are the strongest sources of information.

VIDEOS

DISSERTATIONS AND THESES

Effective E-commerce Marketing Strategies for Small Online Retail Businesses: An Exploratory Case Study
The evolution of e-commerce continues to connect businesses and consumers across the globe, creating both challenges and growth opportunities for online business owners. Small businesses are necessary for the long-term economic growth, however, more than half fail in the first year.
E-Commerce Strategies Small and Medium Enterprises Use to Market Products in Ghana
Small and medium enterprise (SME) business owners face challenges in adopting e-commerce strategies to market products. By utilizing e-commerce technology and tools, SME business owners could reach more customers and improve their business performance.