Motivating the workforce: beyond the 'two-factor' modelObjective. The aim of the present study was to understand the factors motivating health and human services professionals in the workplace, thus adding to the body of knowledge associated with employee motivation. Methods. Brainstorming research was performed on frontline and emerging managers in Tasmanian public sector organisations. Coding categories were inductively developed from the data, then deductively analysed using Herzberg's two-factor model. Results. Communication was the most significant factor affecting staff motivation. When described as 'good', it was open, honest, appropriate and timely. Emotional factors, including a sense of being respected and valued, were also highly regarded.