A CROSS-SECTIONAL STUDY ON THE RELATIONSHIP BETWEEN BUSINESS PLAN, ENTREPRENEUR TYPE, DEVELOPMENT STAGE AND PROFITABILITY OF US SMESAlthough the claim that there is a high correlation between business plan and profitability is persuasive in the theoretical aspect, there are not many empirical studies related to business plan components. In this study, the business plan components of US SMEs were identified and the effect of each component on profitability was examined. In addition, when considering the type of entrepreneur and the stage of development, whether the components of business plan had significant impacts on profitability was analyzed. Business plan components were classified into marketing, finance, production/operation and strategic management factors based on 20 items selected through literature review and preliminary survey. As a result of analysis, all components affected profitability positively, especially marketing and finance factors had larger effect than other factors. Meanwhile, these factors distinguished statistically significantly between the good and the not-good performance group in terms of profitability