Product Planning Essentials by
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Setting Profitable Prices, + Website by
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important--and difficult--marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process--unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy
Luxury Retail Management by
Noted experts offer invaluable insights into the glamorous worldof luxury retail Luxury Retail Management is your gold-plated ticket tothe glamorous world of luxury retail. Defining all the tools thatare necessary to manage luxury stores, from the analysis oflocation and design concept, to the selection, training, andmotivation of the staff, the book covers everything you need toknow to enter, expand, understand, and succeed in the world ofluxury retail. Reaching the luxury customer is no longer the domainof the exclusive salon?the global luxury market boom and thephenomenal growth of luxury stores now views the retail sector askey to driving brand profitability. In dealing with this rapidchange, luxury brands have experienced a steep learning curve andaccumulated bags of retail expertise. And while some of the luxuryretail rules and models in this book are exclusive to the luxurymarket, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationshipmanagement, personal sales, and the customer experience Delves into the sophisticated business models that luxurybrands have developed based on a mix of directly-operated-storesand wholesale Covers the management essentials?distribution, location,design, merchandising, pricing, brand promotion, and the managementagenda for success Written by respected experts Michel Chevalier and MichelGutsatz, who lend their solid academic credentials and professionalexpertise to the subject, Luxury Retail Management asks andanswers the questions that retail professionals need to understandin order to thrive in the luxury market.